Prof C Balaji: Chief Mentor. Created the Causing Incredible Performance (CIP) Framework.

A Fellow of IIM, Ahmedabad, Prof C Balaji was in academics for 17 years and in the corporate sector for almost 13 years. He has expertise in Human Resource Management, Behavioral Science, Organisation Development, and Research Methods. He has taught in PhD-level and MBA-level programs; conducted training programs for managers and leaders; facilitated organization change interventions; conducted and guided research; and published books, papers, and articles.


Balaji is eclectic and non-conventional in his work that creates new paradigms of ways of being, thinking, acting, and behaving.

Nidhi Prabha Tewari: Nidhi leads Athulya’s work on CIP in social development.

With a Masters Degree in Rural Management from the Institute of Rural Management Anand, Nidhi is a Senior Social Sector Specialist, Government of India’s Prime Minister Ujjwala Yojana. Ujjwala is the largest cooking energy transition program in the world and her role is to enhance the positive social impact of the program- She has extensive experience in rehabilitation after natural disasters, including the Bhuj Earthquake of 2001.


An Ashoka Fellow and International Visitor Leadership Program Fellow Nidhi does policy/legislative research, leadership training & participatory field studies in the areas of democracy & development. She has done consultancy projects with the UN and Election Commission of India. She has been a Visiting Fellow at Development Management Institute, Patna. Nidhi runs a hill resort in Uttarakhand with her husband.

Nidhi has mastery over CIP framework, she has caused incredible performances and has extensive Facilitation and Coaching experience in CIP.

Niraj Prakash Garg: Niraj leads Athulya’s work on CIP in the manufacturing sector.

Niraj is a Graduate in Dairy Technology from NDRI Karnal (Gold Medallist) with Post Graduation in Management from IRMA Anand.


He has over two decades of experience in managing complex large scale diverse projects across the entire spectrum of the agricultural supply chain. He has managed large projects to set up dairy and cattle feed plants while working for Banas Dairy, Asia’s Largest Dairy. He has worked as IT Head for Amul driving large-scale IT integration of the entire Cow to Consumer supply chain on a single unified platform. He was instrumental in the development of IT infrastructure for benefit of cooperatives and dairy farmers as ICT Head, NDDB. He has helped in developing the Country’s National Level Dairy Cattle Database and Large-scale Project support system for NDDB. Niraj has helped organizations improve business strategy and process quality.

Niraj has mastery over the CIP framework and has extensive coaching and facilitation experience in CIP.